- Us Diece-Lisa Industries has led Disney to court claiming that the character and his name violate their intellectual property rights.
- “Al create Lotso Disney acted in bad faith, “assured the plaintiffs.
- DLI has sued for unfair competition and infringement of trade mark rights and demands for compensation.
Lotso, the seemingly gentle and cuddly pink teddy Toy Story 3 has been Disney to court . A U.S. company has sued the company alleging that Mickey Mouse and his name that character is a breach their intellectual property rights .
Lotso was the great antagonist of Woody, Buzz and the rest of the gang in Toy Story 3 . A bear with psychological problems after being abandoned by his owner to make life miserable for Andy’s toys in their new home, the nursery.
The lawsuit, filed in a court of information about Texas , states that to create the pink bear Toy Story 3 Disney used his seal and slogan for naming the character . And he did it without his permission because, remind the applicants, the company that claims to have patented the “embrace technology” has granted multiple licenses related to ‘Lots of Hugs’ since 1995 including Panda Bear in Beijing Olympics 2008 .
Moreover, in its brief before the Court recalls that one of the licenses granted to affiliated companies for the conglomerate Disney Bear in the Big Blue House (Bear in the Big Blue House) emitting Disney Channel series created by Jim Henson.
So, say the plaintiffs, to create Lotso Disney acted in bad faith since he knew that the intellectual property rights owned to Diece-Lisa Industries.
The brief also notes that “ Disney has enforced very aggressively its various intellectual property rights ” and remember legal actions taken in the past jointly by Disney and DC Comics characters to protect Toy Story and Toy Story 2 . In addition, the plaintiffs say they have lost agreements with other companies, after the huge success of Toy Story 3 , it refused to reach brand-related ‘Lots of Hugs’ agreements for fear that their identifying products with Lotso.
So, DLI has sued for unfair competition and infringement of trade mark rights and demands compensation for such violations and an injunction on the future Character Lotso use.
Released in 2010 and directed by Lee Unkrich, Toy Story 3 was a blockbuster for Disney and grossed over a billion dollars in worldwide box office.
February 12, 2014
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