Apple changes the strategy of the offer of the games Apple Arcade

An article from Bloomberg points out that Apple is changing its strategy for offering games Apple Arcade, with the aim of keeping their subscribers. Apple has cancelled the contracts for some games that were in development, based on the idea that did not meet the expectations of adherence to the platform.


Apple would be interested in titles that will keep your subscribers hooked, to keep their subscription beyond the free trial period of the service.

Many of the programmers whose contracts have been cancelled have to face some financial problems that are compounded even more by the effects of the pandemic. Of all the ways Apple keeps the link with these companies, and assured them that he would work with them to develop new titles that comply with the new requirements.

The subscription service games Apple Arcade was released last year, and for a subscription of 5 dollars per month and allows access to the full library of over 100 games, all of them without purchasing extras or advertisements. The games can be used on iPhone, iPad, Mac and Apple TV.

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Bibliography ►

phoneia.com (July 7, 2020). Apple changes the strategy of the offer of the games Apple Arcade. Bogotá: E-Cultura Group. Recovered from https://phoneia.com/en/apple-changes-the-strategy-of-the-offer-of-the-games-apple-arcade/