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The multinational Cupertino (California, USA) is imposed to the forecasts of analysts and was surprised with an increase in revenues of 7.6% in the category of smart phones, just after close, a year in which sales of the iPhone had gone to the floor and had raised doubts about its future growth.
During the past three months, which includes the holiday shopping season, the time of greater sales for Apple, the sales turnover of the firm amounted to a total value of 91.819 million dollars, over and above the 84.310 million for the same period of 2019, and their shareholders pocketed $ 4.99 per title.
while the iPhone was the product that more emphasized in the financial results reported on Tuesday by his unexpected show of strength, also experienced growths notable two other categories considered as strategic for the future of the company.
One of these two categories was the service, which in the past three months saw the release of Apple TV+, the expected service contained in streaming, and billed a total of 12.715 million dollars, an increase of 16.9 % compared to the same period of the previous year.
The other category was that of technology wearable, for the home and accessories, among which are the popular smart watch Apple Watch and the headset to AirPods, and which together had a turnover of a significant 36,97 % more to reach 10.010 million dollars,
The cross of the day were the Mac computers and, especially, the iPad tablets, as both products declined at check-in, and were beaten as much by services as by technology wearable, for the home and accessories.
“We are delighted to announce the quarter with the highest income ever recorded by Apple, standings for the strong demand of the iPhone 11, and the iPhone 11 Pro,” he said in presenting the results of the company’s ceo, Tim Cook.
The accounts of Apple were well received on Wall Street, where its shares are appreciated a 2.23 percent to 324,76 dollars per title in electronic trading after the close of the parquet flooring, new yorkers.
January 29, 2020
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