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Concept and Mission
In the world of publishers and printing presses, it is known as Editorial Design to the branch of Graphic Design that is responsible for developing concepts that come to define the identity and appearance, as well as its diagramming and attributes, of any publishable product, that is, flyers, brochures, magazines, books, and even record productions.
You usually get the idea that a book is the product of its author’s work, just as an album is born thanks to the talent of the musician, however most people do not know that the author or the singer are only creators of the works, which intangibles and individuals need from a publishing company or record company to become a tangible and massive product that can reach everyone.
In the specific case of a publishing house, many professionals are involved such as readers, editors, concealers, printers, workshopists, as well as editorial designers. But what does an editorial designer specifically do? Well, basically it is responsible for giving graphic identity to both the collections and each product, making them respond to the aesthetics of the publishing house, as well as the author and the work.
It is also responsible for designing the arrangement that the texts will have within the product (diagramming) allowing them to be read easily by the public and in the way that best suits the content, so sometimes it is also called the design editorial, information design or visual journalism.
Taking into account that the main objective of a publication is to inform, communicate and transmit, the professional in Editorial Design has the responsibility to make the graphic message as clear and practical as possible, while making products aesthetically striking, always bearing in mind that also the ultimate goal of his work is to get his product to compete positively in the publication market, thus achieving the sale of the largest number of copies, because they are the profits of the publisher in the one who works, which will also ensure their continuity of work.
Tasks of an Editorial Designer
Once a text arrives at an editorial, it is processed by an editor, who will define how the book will be published, that is, in which collection it will incorporate it, whether to call writers who make a specific prologue, and what will be the promotion process that will be carried out will go out to encourage its sale.
Likewise, the text will be worked by the proof and style correctors in order to ensure the spelling and grammatical integrity of the text. In parallel with this work, the Editorial Designer plans and develops which graphic forms are most suitable for the work.
In this sense, the Editorial Designer must also be aware of the content of the work, know a little about the author, and of his own be clearly aware of the aesthetics of the publishing house. You must also work hand in hand with the book editor, in order to exchange opinions that come to clearly define the features, colors and styles of the publication.
For this, it is good that the Editorial Designer answers a certain order of questions, which will clear the way for him. Among them you can find the following:
What’s the point? In this question, the Editorial Designer will try to define the subject of the publication in front of it, that is whether it is a novel, a children’s story, a text of law, a cookbook, a health magazine or a disco of romantic music, which will make you quite clear the aesthetics of the product that you are about to make.
What’s the point? At this point, the Editorial Designer will be able to define which target or audience the publication is aimed at (children, adults, as well as the field to which they decide) which will serve to define what are those traits that should be highlighted, and how to sort the report on the cover or cover of the publication, which will help it to capture the attention of users, as well as promote the sale of the publication.
Once these aspects have been defined, the Editorial Designer will then have as responsibilities to create a sufficiently striking cover, which serves to convey to the likely buyers the content, the author and the publisher that has produced the publication, taking into account what is the most important element to highlight, because for example there are books that sell more by their author, in which case this element should be highlighted even more than the name of the work.
In other cases, it is precisely the title of the publication that guarantees the sale of the product, so the Editorial Designer should highlight it above the other data in the cover. There are also situations where the one who sells is the name of the Publisher, so it is the central element of the design of the cover.
Likewise, the Editorial Designer is responsible for defining the aesthetics and diagramming that the body of the text, i.e. the gut, will have. At this stage, the Editorial Designer in agreement with the Editor of the publication will be responsible for defining the attributes of the fonts, as well as the dimensions of the stain or text box. It will also define whether the publication has poradillas.
In the case of Magazines, the Editorial Designer will be responsible for defining the size and layout of each column, advertising text, as well as images, in order to be able to guarantee in all cases that the publication has a diagramthat facilitates the reading the text, making the reader not only enjoy the content, but also the way it was arranged.
Image source: escueladepublicidad.com.ar
September 18, 2019