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More than a million fans and revenues exceeding 14 million euros confirm suspicions: the eSports are a booming business in Spain. And profitable.
In the digital world in which we live, where content is consumed on demand or live through almost any electronic and intelligent device eSports are already one of the pillars in ad spending and audience.
PayPal has researched, with Superdata, the online sports industry in eight European markets. The huge audience and the focus of the brands by sponsoring teams, players and content give us an idea of the business, but the study confirms that there is revenue of 263 million euros and 23 million fans in Europe .
the Old Continent is considered as one of the regions is still in the early stages of development and growth in the wake of North America or Asia, an area that eSports are already a cult and They have a regular and audiences rivaling traditional sports. Still, these great figures grow around 14% in the next two years according to estimates by PayPal. For 2018 we are talking about a market of over 340 million .
In addition there is much room for improvement and work to be done by the companies that organize tournaments, advertising and even players and clubs. In countries such as Spain and Italy, eSports is still a hobby that unfortunately attracts mostly men. More than 87% of fans are men . As for the average age in Spain young people between 18 and 24 years are the primary audience for eSports, 27%, followed by adults between 25 and 34 years (nearly 25%) and those of between 35 and 44 years (near 20%).
Russia, France and Spain lead the market making clear efforts of organizations the country by create regular competitions and paid to provide stability, commitment and enjoyment to viewers . Russia recorded revenues of more than 30 million euros and the volume of Russian fans and is two million fans. There Counter-Strike and Dota 2 have a huge legion of players and spectators.
For young people who dedicate their lives to professional competition, eSports begin to be a way of life . Long time no longer compete just for hobby or prizes branded products. The best earn more than € 130,000 per year, according to the estimates and data that has PayPal and Superdata access.
April 11, 2016
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