Facebook purchase Giphy to integrate your gifs within Instagram

The surprise of the week comes just on the last working day: this Friday Facebook has announced that purchase Giphy, the popular platform for the creation and distribution of animated Gifs. And the reason seems to be very concrete: Facebook wants the platform to be integrated inside of Instagram.

If Emoji came to be something the mar of common in chat conversations the same thing is happening with the animated Gifs: attach an image in movement assumed an expression of feelings, ideas and desires a simple smiley does not offer. And there is a service as popular as it is simple to share Gifs: Giphy. What you have used on Twitter, Facebook and even on Instagram. Given its omnipresence, it is not strange that companies like your own Facebook were behind Giphy. Until it came to the purchase.

Facebook will pay 400 million dollars per Giphy

https://giphy.com/embed/dSdvPrKU0w8WGo4c9L
The news is official since they announced it’s own Facebook on his blog the company is done with Giphy holding the intention of integrating their system Gifs on Instagram. We still don’t know how well it will be such integration since Instagram offers the possibility of send animated Gifs in private messages; in addition to attach them to the Stories, but it is more likely that the application offers a more direct access to the insertion Gifs without passing through the interface Giphy.

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the purchase price has not yet been confirmed by Facebook: according to the website Axios, the company of Zuckerberg would have paid 400 million dollars to take with Giphy. The acquired company will continue to offer the same service that, until now, and will also keep the APIs public. In addition, users will be able to continue raising our own Gifs, everything will remain the same. Of time.

Despite the shocking news that have produced the purchase, it is not the first movement in which a technology company of large size is made with a provider Gifs: Google bought a Tenor in march of 2018. With the purchase Google improved the insertion of Gifs into the keyboard Gboard, something that surely will happen with Instagram and Giphy: it will be much easier to insert animated Gifs in the stories or send them by private message.

More information | Facebook

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The news Facebook purchase Giphy to integrate your gifs within Instagram was originally published in Xataka Android by Ivan Linares.

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