Marvel pulled the house out the window with ‘Avengers: Endgame’: is spending more than $ 200 million in marketing

Marvel strip the house through the window with 'Avengers: Endgame': is spending more than $  200 million in marketing


Since just a few days so that we can see ‘Avengers: Endgame’, probably the most awaited movie of the past few years. Not going to be easy to snatch the title of the highest grossing in history to ‘Avatar’, but not a possibility that has to be ruled out. In Marvel  rely on it and have prepared an historic promotional campaign.

A historical expenditure

it Is estimated that Disney is going to invest more than 200 million dollars only to promote the premiere of ‘Avengers: Endgame’. Since it is a figure, monstrous in and of itself, but by putting it into context it is worth remembering that in ‘Avengers: Infinity War’ left 150 million, and in ‘Guardians of the Galaxy Vol. 2’ “only” 80.

Thor

keep in mind that it is typical to receive 50% of the box office revenue -more in some countries and less in China, so these $ 200 million translate into the need to raise 400 only to recover that expense.

‘Avengers: Endgame’ arrives in cinemas this 26th of April and it would not be surprising that it is only with your input during your first week-end already generate benefits. For now, we’ll have to make do with the new spot and a featurette about filming with IMAX cameras that have just appeared online and you can see below:

Via  | Dark Horizons

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The news Marvel strip the house through the window with ‘Avengers: Endgame’: is spending more than $ 200 million in marketing was originally published in Espinof by Mikel Zorrilla .


Espinof

Marvel pulled the house out the window with ‘Avengers: Endgame’: is spending more than $ 200 million in marketing
Source: english  
April 18, 2019


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