Founded in 1935 by Allen Lane, Penguin turns 80 and decides to celebrate with a collection that Editorial reflects the same spirit of its beginnings.
Since its inception in 1935, Penguin Books dealt with Literature bring people trying to edit content quality at very good prices. Allen Lane , its founder, believed that people should be able to buy book the same price as a box cigarette. With the anniversary collection Little Black Classics , Penguin Books seeks to honor that vision with 80 classic the modest price of 80p (something like 1 euro).
The collection, beyond the numerological (80 books at 80p for 80 years Penguin) game, has a feature that makes it really attractive: the selected titles represent parts of the works of classical authors are not usually explored in popular collections . Example? The Beautiful Cassandra Jane Austen .
Furthermore, the extent of the works is ideal to function as introduction to the classics (all books are about 60 pages, although they should have been 80, right? Two and a half sheets of paper are 80 pages). Anyway, someone might read a little of Dante ( Circles of Hell , number 25 of the collection) before stepping in to buy The Divine Comedy and get lost in your reading.
If you are interested in the initiative, editorial mounted a microsite where you can play with the Penguin brand and explore the 80 titles in the collection Little Black Classics . In addition to access the catalog in a visually appealing way, you can read some excerpts from selected works (“I’ll do it when understands what I’m doing,” Apology of Socrates , Plato).
February 17, 2015
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