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Post has launched the campaign #YoMeQuedo to publicize ‘Post Market’, a ecommerce platform that offers small local producers the possibility of “making, marketing and to do to get your products to the whole of Spain and, in the near future, at the international level”, says the entity in a press release.The objective is to work by “those who choose to stay in rural Spain”, by the who “live in the village because they want to” and not “because there is another option”.The National Observatory of Telecommunications and the information Society (ONTSI) has recently presented the report ‘e-Commerce in Spain B2C 2018’. It emphasizes that the volume of total business of the e-commerce in Spain in 2018 reached 41.509 million euros, 32.4% more than in 2017.However, the profile of the buyer is still far away from the rural world: for the first time observed a greater presence of female (52%); there is a greater intensity of purchase in ages between 35 and 44 years (44,9%), residents in the populations of more than 100,000 inhabitants and province capitals (39,5%), with level of higher studies (50, %) and people with a income level in the home between the 900 and 2,500 eur.The marketplace of Post could be a great opportunity for the Spain emptied, for those local producers who elect to stay in rural Spain and you need a “logistics network to be able to offer their products in a market increasingly global and digital“.In fact, according to the study of ONTSI, the marketplaces have “a leading role” in the e-commerce in Spain: nearly 80% of the total number of internet users, buyers -some 17 million consumers online approximately – the used, motivated by “the variety of products and brands, the prices and the convenience that they offer”.From that was born the last month of may, Postal Market has already integrated more than 150 producers and over 1,000 references. And although notable for a large number of these products focusing on the food, preferably oils, wine and beers, this online market also offers handicrafts and articles of fashion, beauty and home.
20MINUTOS.IS – Technology
December 5, 2019
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