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you May already you’ve assembled the perfect plan in your head for these days of isolation: you were going to go Netflix 1, 2 and 3. It seems that you have not been so original and all Europe has thought the same as you.
it Is estimated that the quarantine imposed by the coronavirus can lead to a rise of almost 60% in the consumption of content. The main platforms streaming have decided to reduce the quality of your programming for ‘not breaking the Internet’ before an avalanche of users eager to devour a chapter after another.
Netflix was the first to report that lowered the quality of their emission in Europe 30 days to handle the increase in consumption, which are intended to reduce the traffic on the european network by 25%, while at the same time “a good-quality service” for its members.
The european commissioner for Internal Market, Thierry Breton, said in its account of Twitter that he had an “important phone conversation” with the CEO of Netflix, Reed Hastings. “To defeat the COVID-19, we stayed home. The telework and the streaming help a lot, but the infrastructure may be in tension.
To ensure the access to the Internet for all, let’s turn to the standard definition when HD not needed”, said the european commissioner.
Teleworking & streaming help a lot but infrastructures might be in strain. you
To secure Internet access for all, let’s #SwitchToStandard definition when HD is not necessary.
— Thierry Breton (@ThierryBreton) March 18, 2020
Shortly after, YouTube also joined this decision: “We are committed to temporarily change all the traffic in the EU to the standard definition by default”, said in a statement after speaking also with Breton. As in the case of Netflix, it also will do so for 30 days.
Then came the turn of Amazon Prime Video. “Prime Video is working with local authorities and Internet service providers where necessary to help mitigate any congestion of the network, even in Europe, where we have already begun the effort to reduce the rate of transmission of bits while maintaining a streaming experience of quality for our customers,” a spokesman said.
So what took the international agency Reuters. Both platforms ‘sacrifice’ the quality of transmission in the EU to help avoid the stagnation of Internet when tens of millions of europeans, confined by the outbreak of coronavirus, begin to use massively the streaming to fill out your hours of isolation.
This Tuesday, the 24th of march, it was expected the long-awaited release of Disney+ in Great Britain, Ireland, France, Germany, Italy, Spain, Austria and Switzerland. The platform has continued with its plans in all countries except in France -at the request of the French Government- but, according to a press release, subscribers europeans will receive “a quality of video degraded temporarily”.
Anticipating an increasing demand from consumers, the company is implementing measures to “to reduce our overall use of bandwidth in at least 25% in all of the markets that will launch Disney+ march 24,”, said Kevin Mayer, head of business direct to consumer and international Disney.
finally, the company of the apple is not far behind and joins his companions: is Apple TV+ reduces the quality of streaming by the request of the European Union to not saturate the network. is Play videos in the service of Apple in 4K HDR will not be possible temporarily.
Thus, as is evident, these decisions of the major platforms of streaming will make the user notice it a decrease in the quality of playback of the content during these days of quarantine.
What exactly is it that is reduced? The bit rate, that is to say, the amount of information transmitted per second of a video –the amount of information that each frame includes-.
March 24, 2020
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