During 2013, Samsung and The Phone House (known as Carphone Warehouse in the UK and Ireland), the most important telecommunications in Europe with more than 2000 stores across 7 countries wholesaler in Spain opened three specialty shops Samsung with the idea of expand further in the market. It seems that they liked the experience and has worked because they will expand this format.
After the initial conclusions, the two companies have just announced a collaboration so that it will create more than 60 new stores Samsung in Europe , in an attempt to propel in major markets UK, Ireland, Germany, Sweden, the Netherlands, Portugal and Spain .
This new concept exclusive shops selling Samsung products will appear in the next months , and according to the ad, will have a premium look and feel . Thus, the shops will combine sales tools The Phone House with Samsung tablets as purchase method by experience comrpa. detached, comfortable and transparent.
In the shop we all products available from Samsung, from phones, tablets, laptops, cameras and wearables . And especially the part that concerns us, the Galaxy range, associated with android
Andrew Harrison, CEO The Phone House has been said about it:
are delighted to have been chosen as preferred by Samsung in Europe for start marcahd and their partner stores. Our business services distributed by the world combined experience in sales of devices and systems with one of the largest manufacturers in the world and will help us be even more vivid in connected technologies.
Samsung has often been accused of imitating Apple sales strategies, and this seems to have been a movement to follow, in part, in the wake of the store network distributed by Apple. Although it is a common practice by other brands and not just Apple, the comparison is inevitable.Personally, I can be a good initiative by Samsung. In this way they could get finish dominate markets where they intend to expand these stores, turning the marketing efforts into something physical and real. So they have begun agreeing to open stores in all countries where The Phone House works. What we can offer new specialty stores Samsung Precisely serve to introduce these products that do not have sales figures that can for example have a Samsung Galaxy S4: these are its range of laptops and other devices like the Galaxy Gear. The best way to sell them, we see them leaving, knock and offering neutrally your user experience and customer face to face directly with the customer and brand. A strong investment, but that is proven to work. That the proof of concept has been in 2013 and decide to launch these stores during 2014, may be in the best interests of a reference l the market in the field of wearables , which seems to charge special interest this year.
Will this step to finish lacking completely dominate the industry? What do you think you
Source |? CarWare House (The Phone House)
Article Samsung and The Phone House opened 60 new stores Samsung in Europe, Spain included was published in The Free Android (The Android Blog reference. Apps, News and Free Games Android smartphones)
January 29, 2014
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