Samsung leads in the sale of mobile phones of less than 600 euros in Spain

Samsung led in 2019, the sale of mobiles with less than 600 euros in Spain, with a market share of 35%, according to data from the consulting firm GFK respect to the market value at the date of November 2019, which says that its main competitor was at a market share of 23% and the third manufacturer with an 18%.This has been confirmed Celestino García, corporate vice president of Samsung’s Iberia, in a press conference held this Friday in Madrid, in which the company has taken the opportunity to introduce new members of the family Galaxy To, Galaxy A51 and A71, with the aim to “maintain in this by 2020, the leadership in the market of the middle range”.The executive of Samsung, has explained that the 83% of all mobiles sold in Spain are below 600 euros, which represents 55% of the total market value. For his part, the 17% of sales in 2019 are mobile more than 600 euros, which translates into 45% of the total value of the market.According to data from the same consultancy firm, the Galaxy A50 has been the leading device sold in the year 2019 in Spain, followed by the Galaxy A40. In the fifth place is situated the Galaxy A70. Celestino Garcia has an impact on the importance of offering a broad portfolio of products that allows to fit each type of usuario.De face to 2020, the corporate vice president of Samsung Iberia has predicted an explosion of technology 5G. In this sense, he recalled that the Korean company currently has a parquet 6.7 million terminals endowed with connectivity, 5G, and expected that this figure will “increase exponentially” in the next two years.Celestine acknowledges that the number of sales terminals 5G in Spain is still “very discreet”, but it is that in 2020 is going to be a market of “hundreds of thousands of units” at the global level. It explains that the Samsung products are going to sustain in the ecosystem, very full, ranging from services that already builds the company up aspects such as cloud, ‘big data’ or safety.”There is a concern on the global privacy and security. We we have been working with Knox since 2013. As we understood then that security was key for the adoption of all these technologies,” added the manager.On the other hand, he remembered that 2019 was the year in which the company has “made history” by launching to the market the first terminal folding, the Galaxy Fold. At this point, confirm a sales figure of between 400,000 and 500,000 units worldwide, although it insists that the objective was not to become a terminal mass.Finally, it has been celebrated as “great news” the formation of a new Government in Spain, as well as the announcement of a vice-president of Economic Affairs and Digital Transformation, which is expected to help accelerate the policies in this area.
20MINUTOS.IS – Technology

Samsung leads in the sale of mobile phones of less than 600 euros in Spain
Source: english  
January 10, 2020


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