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- companies that attend the IFA will focus this year on improvement of the devices and not so much on the arrival of new products.
- The phone maker chinese Huawei, the third on the podium behind Apple and Samsung, will unveil its first program of personal assistant, Kirin.
- The organisers of the IFA are forecasting a good year for tv manufacturers, as the technologies, OLED and Ultra High Definition (4k) have been lower.
The hall of the electronic IFA in Berlin, which will open its doors on Friday, it will focus this year in the upgrading of devices and not so much on the arrival of new products.
“The artificial intelligence will be one of the big issues, with products in line of the thrown by Amazon and Google, so equipped with personal assistants, smart -not only at home but also in the phones and the connected clocks”, estimated Klaus Böhm, the consulting firm Deloitte.
In terms of the tvs, the pixels transmit further signals to improve the resolution of the screens. Appliances guarantee the peace of the household by integrating voice commands that allow them to talk with the whole family. Smart phones collect increasingly more data and become able to anticipate its account the needs of the user.
The central space of the living room, your showcase main presented Wednesday to the press, it’s more like university library that a large area electronics: this year, researchers and developers will mix with the start-ups.
Signal of this guidance on the digitisation and computer programs, one of the exhibitors most faithful of the IFA, the manufacturer of phones chinese Huawei, third on the podium behind Apple and Samsung, will your first program, personal assistant, Kirin, the future competitor of Alexa (Amazon), Bixby (Samsung) and Siri (Apple).
Microsoft may have something to submit in this field with the results of their collaboration recently announced with Intel, HP, and Harmon Kardon.
The tv is not dead
The connected tvs (smart TV), with viewing of the contents of video on demand, will allow this year to the small screen to recover their rights to the tablets, and laptops.
“oh, The tele is not dead! People purchase increasingly large screens, the size of the image increases, it becomes necessary to be equipped with a high-resolution”, considered to Roland by stehle, the German federation GFU, co-convenor of the IFA.
The organizers of the IFA provide for a good year for tv manufacturers, because the technologies, OLED and Ultra High Definition (UHD/4k) become financially accessible and much more appealing.
In 2017, the global market for electronics (phones included) reached a value of 887.000 million euros, that is to say, 4% more than the previous year, according to the GFU.
Dedicated more to the public at large that its competitor, Las Vegas, the Consumer Electronic Show, which took place in January, the IFA often marks the Christmas shopping, both in electronics and in household appliances. It is expected that between the 1 and the 6 of September come about 240,000 visitors, a quarter of them foreigners, reported the organizers.
Many international groups will take advantage of the opportunity to unveil their latest innovations to the press on Wednesday and Thursday.
Apple has traditionally been absent at IFA and Samsung has already revealed the 23 of August, his new smartphone of high-end, the Galaxy Note 8, which should make you forget the fiasco of the Galaxy 7 and their exploding batteries. However, the Korean should throw her in Berlin last bracelet connected, Gear Fit 2, and its smartwatch (smart watch) Samsung Gear S4.
August 30, 2017
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