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The statistics about sales and market shares always arouse interest and curiosity. According to a study by the company of analytical Counterpoint regarding November, in the positioning of the brands of mobile phone in Spain highlighted the entry of the chinese company Realme is in the top 5 preferred by the users. What is striking from the circumstance has been the speed of growth, as they appeared officially in our country half of October.Counterpoint reports that the south Korean Samsung is the leading brand in the Spanish market with a share of 33.5%. The second place has the china Xiaomi, with a 16.8 per cent, and closes the podium by Apple with 14.2%. In the fourth place, tied with the company that founded Steve Jobs, figure , (also with a 14.2%) china’s Huawei, and after Realme comes with a 4.3%. The list is completed with the 16.9% other brands, without further specifications.Realme, established in may of 2018, he chose Spain as the setting of strategic and mid-October, broke out with the models 5 Pro, X2 and X2 Pro, which in November joined the Realme 5. Your device star is the X2 Pro, with four cameras (the main of 64 mega pixels), processor Qualcomm Snapdragon 855+, display of 90 Hz and a fast charge of 50 W.Su mobile reference is attached to the mid-range with features premium, while for example the Realme 5 is located in the input range. These movements reflect the intention of the chinese company, part of BBK Electronics, compete in terms of quality-price.Counterpoint notes that their promotions from Black Friday and its steps on Amazon boosted their sales in November, which has also contributed to its focus on younger users. He adds that the company develops in Spain, a strategy similar to the one that worked before in India and other asian countries.
20MINUTOS.IS – Technology
January 2, 2020
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