It saves about 65 advertising films a year.
Take a moment to think about the number of TV shows you see a year and calculates how long you invest approximately watch your favorite characters (You can use this web to help you with the exact times). Well, now tries to include in the formula the time you spend watching commercials or advertisements of any kind.
From Exstreamist and using data from analyst firm The Difussion Group (TDG) we save much of the work we proposed in the previous paragraph and shelled some consumption data content with Netflix subscribers, help us understand why the streaming service on demand to grow.
The average time they are investing Netflix subscribers each day watching content is 1.5 hours , while on each hour of television broadcast worldwide there are about 15 minutes and 30 seconds of advertising. By accounts, Netflix us ‘save’ a year 130 hours of ads , which is about five and a half days or 65 movies .
Given that television networks are increasing the frequency of advertising at rates of between 20 and 25% in the last five years (with the corresponding increase in revenue involved), it is clear why the public is being decanted for comfort choose what to watch and when without an annoying before, advertising carousel during and after the series or movie you have hooked
But the convenience of not having to see ads is not the only reason for success of Netflix. The commitment own content and quality , an investment that is making smart as it grows, is affecting a service in which, apart from having the freedom to watch what you want whenever you want, you have exclusive productions as Daredevil href=”http://hipertextual.com/tag/daredevil”> , House Of Cards Orange Is the New Black or Ravens Club (first presented in Spanish).
Admittedly there was panic when a rumor had the possibility of incorporating Netflix own ads, but the CEO of the service, Reed Hastings aclaró soon it would not be. Yes, a few weeks ago we saw that Netflix began to experience commercial that dealt with their own series within the service. “There are ads in the strict sense of the word,” they say, but, as always, will be a matter to end judging that person spends between 6 and 10 dollars to get rid of conventional television advertising.
August 17, 2015