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“Innovation for all”. This is the slogan of Xiaomi and that the company intends to stay faithful even if it means that their profit margin is very small. In fact, this is one of the questions that arise when you see the cost of the products of the firm, how much time will be able to in Xiaomi to maintain this pricing policy?
it Seems that the intention is keep it always, and so have assured in an official statement. Taking advantage of the launch of the expected Xiaomi Mi 6X, whose price in China is 207 euros at the exchange, Xiaomi is committed to maintaining a margin of net profit of only 5% on its entire catalog of products.
A promising promise with any unknown
During the presentation this morning, Xiaomi has undertaken to maintain a margin of net profit (after tax), which shall in no event exceed 5%. This measure will affect all of its catalogue of hardware, including mobile devices, IoT and other products, more focused on the party lifestyle.
According to Xiaomi, selling products close to the cost of manufacture is the best way to retain its users in the long term. “quality Products with prices that are honest are two inseparable concepts, and it is the best way to get the users ‘trust and confidence” ensures Lei Jun in your statement. there is No doubt that the pricing strategy of the brand is the closest that we can find, especially in the middle range, but there are still some doubts about it.
The first is that Xiaomi does not give a key detail, which is how much profit margin they are currently implementing, so that we do not know to what extent is an improvement. The other issue is that, although it is a commitment very aggressive with keeping the prices low, there is no way to verify if they comply with all of the products already that the data are not public.
In the press release, Jun says the company has surpassed the 100,000 million yuan in profits (about 13,000 million euros) and by setting this maximum will continue to keep the pricing policy in the future, although the company will continue to grow. Keep the party going.
More information | Xiaomi
Xataka Android | The Xiaomi Mi 5X to My 6X: so has evolved the range’s best-sellers of chinese manufacturer
The news Xiaomi is committed to keeping its prices even if you earn less money was originally published in Xataka Android by Amparo Babiloni .
April 25, 2018
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