- The platform will leave that haa ads in videos with contents that discriminate.
- The creators will be able to receive a course ‘online’ to learn how to upload videos that are attractive to advertisers.
- Neither will be able to monetize videos that use of inappropriate characters for children.
YouTube has announced that it will deny the monetization of videos with contents that discriminate against or humiliate, a decision that is included in the update of the rules that will determine the videos uploaded to the platform and you can enjoy ads for monetization.
These new guidelines have been made to make the advertising partners re-advertise on YouTube without fear that their products will be advertised in the videos that you do not want. One of the first steps that YouTube will be to deny the monetization of videos with contents that discriminate against or humiliate individuals or groups because of their race, ethnicity, nationality, religion, gender, sexual orientation, and more parameters.
The platform of videos has also wanted to make it clear that the inappropriate use of characters in family entertainment -for example, cartoon – will be also one of the reasons for not monetizing the videos. Although if the video is funny or satirical, you will not receive income if it relates to these characters of entertainment with violent, sexual or inappropriate.
YouTube also aims to help content creators to upload videos that are attractive to advertisers. The platform has promised to give more details on the types of content that brands do not want to advertise, but also recognize that it is not possible to cover all scenarios.
To meet this goal, YouTube will teach new lessons to your page of the Academy for Creators with the aim to instruct users on how to create engaging videos for brands. In this sense, the platform remember that even if the videos comply with the rules of monetization, its subject may be correct to an advertiser but not for another. Therefore, the goal is to make the content suitable for a wide range of advertisers.
With these measures, YouTube aims to regain the confidence of the advertising partners. Ariel Bardi, vice president of product management of Google, recognizes in the statement that “the fluctuations of income have been haunting”, but also ensures that the platform is talking with advertisers to YouTube “remains a place where the creators can earn money.”
June 2, 2017
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