design it has always been a differentiator between mobile phone manufacturers, and nurtured in the Android scene, where there are many different brands terminals running…
design it has always been a differentiator between mobile phone manufacturers, and nurtured in the Android scene, where there are many different brands terminals running the same operating system. It is the same principle of visual layers that make up manufacturers: an aesthetic appearance that nevertheless can make success or failure.
The challenge facing manufacturers it is be different but at the same time consistent with your own design line. It is a delicate point as the risk of falling into repetition runs, but if innovates too can lose identity. Yesterday we told you about the evolution of materials in our smartphones, today we review the evolution of the design of the leading manufacturers
Japan is an example of brand personality. When still went hand in hand with its line design Ericsson was the Arc, terminals as the Sony Ericsson Xperia Arc S betting on a very unusual shape, with curved rear inward instead of outward.
Then came the Sony Xperia S , Xperia P and Xperia U with what was the first attempt by the symmetrical design of future generations. They were still made of plastic and allowed to remove the back cover, but since that was noticeable desire to offer added value in the design and the Xperia P and Xperia U also contributed a twist with these mini-shells color at the bottom.
Sony Xperia Z came Omnibalance design what they call, a rectangular shape of sharp corners, totally symmetrical. But this mobile emphasized that both sides were covered with metal and glass and it was waterproof , a property that has long been the house brand. Sony continued to maintain the same aesthetic language with the Xperia Z1, Z2, Z3, Z4 and finally the Xperia Z5 and they have changed slightly with the arrival of the new Xperia X .
If something catalog HTC is the consistency of your designs is characterized. Even if we look at the early years there is a consistency in the use of curved shapes that few manufacturers can boast.
HTC went over to polycarbonate with the HTC One X , showing that plastic is not synonymous with poor quality if properly worked, but later gambled all aluminum and design its latest one series is one of the most highly praised panorama . They started with the HTC One M7 and those front speakers so characteristic BoomSound then go to refine the design in successive models until the current HTC 10 .
despite being industry leaders (or precisely because leaders) Samsung was one of the brands most resisted introducing the metal on their smartphones. The Galaxy S series, considered by many as the reference in the Android landscape, still innovating in hardware and software as we offered plastic designs as unfortunate as the Samsung Galaxy S5 . That casing points and frame with metallic effect were not what was expected of a mobile which cost 700 euros at launch. What I had is that it was waterproof, it’s something.
Samsung rapped on the table with the Samsung Galaxy S6 and showed that if they can. The Samsung Galaxy S6 edge premiered a brand new curved screen design with metal frame (real this time) and glass covering both sides. But yes, by the way the MicroSD card slot and water resistance, two details that recovered with the Samsung Galaxy S7 was lost.
we do not know if it’s a hobby of South Koreans but LG also cost plastic stop . In fact they did this year when we showed the LG G5 , but there is a reason behind it. Unlike their compatriots in LG defended the possibility to remove the battery manually , and MicroSD slot.
After these experiments came the LG G5 and its ingenious design that allows remove the battery at the bottom like a kind of cartridge, all while maintaining the fashionable material: aluminum unibody construction .
Huawei is a brand that in just four years has grown to be among the greats. However, although until recently their phones were significantly cheaper than competition, Huawei has always careful design at the high end.
In 2013 we were surprised with the Huawei Ascend P6 , which already had an ultrathin chassis with metal frame. Currently, P and Huawei Mate series are synonymous with premium design, clear that prices have risen and the current Huawei P9 costs about 500 euros.
This has been the trend in other platforms
Android is the leading platform, there’s no doubt. However, though its competitors do not make him shadow market share, it does have occasional lesson in design . This is the case with Nokia Lumia series, with teams like Lumia 920 we showed that plastic can also be premium. Even the lower range models like the popular Lumia 520 offered a design with the best finishes most terminals in its range.
at first, Nokia opted for polycarbonate, but later began to introduce metal frames with teams like the Lumia 925 . The reality is that the designs polycarbonate carved early models were equally or more resistant than aluminum, which proves that plastic can also be premium if well worked.
What Apple with aluminum is an obsession that comes from afar, courtesy of its chief designer Jony Ive product. The Apple brand was known for using aluminum in its range of portable and transferred this idea to first iPhone , that did not get to Spain. With the iPhone 3G replaced by a rear aluminum plastic and kept with the iPhone 3GS , but the iPhone 4 marked a new turn in which they opted for a combo metal-glass material fashion.
we do not want to close this review without mentioning the new players. Brands like Xiaomi, Oppo or OnePlus that despite offering more competitive prices do not give up the integration of quality designs . However at this point it should be mentioned that desire to copy Apple, although they are slowly beginning to find their own identity
In Engadget Android. | Del I. metal plastic materials have evolved So in our smartphones
larger image | Flickr
The news from plastic to metal II. The evolution of design in the leading manufacturers of smartphones. was originally published in Engadget Android by Amparo Babiloni .
June 10, 2016
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