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The landing Netflix Spain, last October, seems to have given wings to the rest of VOD services (video on demand) in streaming are encouraged to try their luck in a market that until now was associated with piracy and few subscribers to pay television. HBO Now land before the end of the year, Amazon announced that its Instant Video service also reach the Spanish to Premium subscribers, and now Sky which wants to join the party .
the company’s pay-TV (owned by Rupert Murdoch group) wants to launch in Spain, also before the end of 2016, its OTT service Now TV , a platform for VOD offering both live broadcasts of its channels (including Sky 1, for example) as demand content. Sky has presence as a platform of channels in the UK, Germany, Ireland, Austria and Italy, and intends to use Spain as a testing Now TV to extend to other European countries.
the reason for this sudden interest in our country is in the rise of subscribers to pay television in recent times, with una penetration rate of 30.7% of households, and in the extension of the fiber optic network and use the smartphones to navigate Internet and view multimedia content. All these companies believe they can tap the potential of this market and want to use it as a little experiment to jump, then other Europeans, at least in the case of Sky and HBO territories.
No But this Now TV is going to face a rather complicated picture because one of the spearheads of Sky, in all countries in which it operates, football . And in that regard, + Movistar, Orange and Vodafone have distributed rights, at astronomical prices, and use the sport como main hitch to attract new subscribers. Sky’s entry this market can blow the air