Ubisoft: ‘sales matter, but not both’

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    The French company is confident in the quality of their titles and the good reception of the players.

    At the sales figures after the new releases of the last few weeks, the industry begins to wonder if he is producing some kind of change in the consumer behavior.

    In this sense, Ubisoft does not seem too concerned, since it has a longer term vision, as has been made clear MCV. Has been Anne Blondel, vice president of operations at Ubisoft, who explained the position of the company:

    “Week One is not critical, but it is still very important, always and when the feedback of the players and the community is large“.

    it Is critical to have a wide base of players

    Blondel added: “it Is true that we need to, in a first moment, a large base of players, because the players come to meet with the other players. So there has to be enough players to create the snowball effect“.

    it Is for this reason that Ubisoft seems to rely more on the quality of their titles along with their long-term strategy, will overcome any initial hesitation of consumers, who will be encouraged to buy your products.

    “We are very pleased with the positive reception of critics and players Watch Dogs 2“, continued saying Blondel. “We hope that the sales of the Week 2 and Week 3 are above the patterns of traditional retail”.

    Another example of this strategy of market can occur with Rainbow Six Siege, which has shown higher growth of players after launch, thanks to the updates, the balance of the game and the patches.


    Ubisoft: 'sales matter, but not both'

    Ubisoft: ‘sales matter, but not both’
    Source: www.vandal.net  
    November 25, 2016

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