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The poor situation of HTC never seems to end, but his attempts to leave afloat do not cease. The latest data indicate a slight rise in revenues, but it is not enough, and decisions as the end of HTC Spain are a proof that the taiwanese brand takes much more than launch the mobile mid-range with little innovation.
even Though the offices have been closed in our country, the company centralizes its efforts in Europe and their smartphones will continue to be available in the usual shops. Despite all, you can’t deny that things each time you paint worse for HTC. Do an overview of its evolution in recent years.
A spectacular rise that was not much time
Android was born from the hand of the HTC Dream back in 2008, an era in which smartphones were a thing of a few, and they were still building the foundation of what is today this sector. Android was not the platform the majority that it is today, but the terminals of HTC contributed largely to that boom of the following years.
If you look at the chart, 2009 and 2010 were transition years in which the increase in the sales of HTC were quite shy, but then came 2011 and the thing exploded.
If we cross the data from both graphs we can see com 2011 marked a turning point, both for Android as for HTC. The operating system of Google thought of unceasingly, and is the sales of HTC were fired, but the joy would not last too long.
2012 was also a good year, although there was already a decline, in part due to the emergence of new competitors also opted for Android, and in 2013 the decline was more broad. Since then the curve has relaxed a bit, but continues with a downward trend that seems to have no end.
And what about 2016? To know the most recent data we have to resort to the revenue reports that HTC published every quarter. Here we find a curve more variable than there’s been an increase in the last quarter, but it is an improvement too shy for a company the size of HTC get back to the figures of yesteryear, that already seems to be a losing battle for the taiwanese.
The recent attempts of the company have not been exactly successful. The HTC 10 and HTC Live generated a lot of interest, but have not helped too much to stem the decline, but all a company can’t live of a terminal of high range and a few glasses VR, more is needed, and the HTC continues to fail where it is most needed: the middle range and input.
The HTC Desire 10, and HTC Desire 10 Lifestyle failed to surprise, or in features or in price, and the same thing happened with the HTC Evo 10. Meanwhile, the competition continues and every time there is, not just more proposals, if not cheaper and better.
why have you closed HTC Spain?
According to the company, the closure of its Spanish division has to do with a new strategy that aims to create a model of operations more centralized and austere.
we Can confirm that HTC has closed its office in Spain. However, we will continue with our business through a network of local distribution partners. As part of the program strategic realignment of the business, which adopts a model of operations more agile and austere, this new configuration we are positioned to grow significantly our core business in smartphones, connected devices, and virtual reality.
With this brief statement, HTC Spain confirms the closure of its division in our country, a few words that imply that there could be more moves of this kind in other countries, something that currently we don’t have news. What we do know is that lmobile phones, HTC will continue to be sold in Spain, although their presence in our country is not that of a few years.
recently, we came rumors that HTC might be looking for buyers for its mobile division, rumor the brand was quick to dispel, but the closure of its division in Spain is a fact, and a symptom of that HTC is going through an extremely delicate situation. We will continue to follow the next moves of the brand.
The news why have you closed HTC Spain? We review the evolution of the company over the past years was originally published in Xataka Android by Amparo Babiloni .
December 16, 2016
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