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Have you ever tried to find a DVD of The Lion King , and you wondered because you can not? The King is locked in the vault.
The safe or vault, Disney ( Disney Vault ) is the term used to refer to policy moratorium Walt Disney Studios about his cartoons , whereby Disney animated movies are offered for sale for a limited time, after which they are placed in the “vault” and are no longer available in stores for several years until they are released again.
This policy originated in practice of Disney to re-release its animated films cinemas every few years , starting with the relaunch of Snow White and the Seven Dwarfs (1937) in 1944. With new technologies and formats, this practice has been extended to sales in other formats, Blu-ray , and creating Platinum and Diamond lines, which contain those films that come out of the vault temporarily.
While the company has stated that this process is carried out to allow future generations to enjoy classic films during his childhood, it is considered that the dome Disney is a way to generate artificial scarcity through the use of moratoria . In the entertainment industry, the term “moratorium” refers to the practice of stop selling a particular product on DVD, VHS and Blu-ray after a certain period. While Disney is the most widespread company practices moratorium, other companies have also implemented such as Universal Pictures with Back to the Future and Lucas Fims with Star Wars .
practices moratoria are intended to generate expectation consumers and to preserve the character of a “special” to a product by making it unavailable all the time . However, this practice leads to higher selling prices when videos out of the vault. The videos are placed in moratorium become collectibles in the periods when they are not available.
The analyst entertainment industry Tony Adams says of the success of Disney in the children’s market is due to its moratorium policy:
” think ahead, and thus still have the opportunity to charge full price. If you keep it on the shelves, the only option you have left is to continue lowering the price even more. “
Thus, during the moratorium period, if you want to find one of these movies you just have the option of seeking to resale price in eBay or a similar site . This, of course, greatly increases the prices. But technology continues to advance, and torrents are there at your fingertips has been shown to policies P2P downloads moratorium increase substantially.
Some analysts theorize that it may create artificial shortages with respect to certain specific movie stop working with the current glut of supply in other children’s films being released for the first time. The demand, they say, could not be there when you need it. However, if Disney continues to use the vault is because it still works, even if it’s at the expense of the nostalgic who still want to try to make their children fall in love with 101 Dalmatians or you absolutely need to return see The Little Mermaid .
While the policy still exists, it is important to know that Aladdin just out of the vault just a couple weeks, and Pinocchio released in January 2016 . Moreover, Cinderella, The Little Mermaid, The Jungle Book and 101 Dalmatians are scheduled to come back into the vault in April 2016. Enjoy them while you can .
October 8, 2015
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