Pascualita, Chihuahua’s living dummy

In the city of Chihuahua, in Mexico, more specifically on Ocampo Avenue, a strange legend known as the legend of Pascualita, or the “Chonita”, took shape.

The story goes back to 1930 when Mrs. Pascualita Esparza Perales de Perez, owner of the store “La Popular” ordered to import a mannequin, from France, which was admired by all the passers-by of the place who usually stopped their way to contemplate the mannequin. It soon became famous and people gave it the name of Pascualita, the same name as its owner.

The mannequin was very different from those circulating at the time, and had been made very carefully in wax, with glass eyes and real extensions of human hair that had been inserted by hand.

All this increased the good name of the store “La Popular”, which is considered the best wedding dress store; and the mannequin, on the other hand, became known also with the nickname of “The most beautiful bride of Chihuahua”.

But that’s not the end of it. Around the 1960s, several rumors began to take shape concerning the mannequin, and many people claimed that Pascualita moved around and even walked around the store on occasion.

Around 1967 Mrs. Pascualita Esparza Perales de Pérez died and the myth became stronger. There are those who say that the spirit of the store owner was trapped inside the mannequin and that she is the one who sometimes smiles, winks at them or subtly moves her hand to get their attention.

The living Chihuahua mannequin has made a name for itself and there is no one who does not know it or have heard the story from someone else. The locals say that not everyone is smiled at by the Pascualita and the best-selling dress is the one worn by Pascualita. Additionally, there is a rumor that the bride who marries the Pascualita dress will have a happy marriage. Whether it’s true or not, the truth is that Chonita is still as admired today as she was in the last century.

Pascualita, Chihuahua’s living dummy
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Bibliography ► (March 1, 2020). Pascualita, Chihuahua’s living dummy. Bogotá: E-Cultura Group. Recovered from