Apple seeks to capture to users of iPhones old with a campaign to acquire iPhone XR
Apple continues with its marketing campaign of iPhone XR, now sending you e-mail customized to the users of iPhone models oldest, with the value in taking the team to change and the technical specifications of computers to compare them.
For users of the iPhone 6 is offering a discount of $ 200 on the purchase of iPhone XR in the united States, and in the mail also notes that the iPhone XR is three times faster than the iPhone 6 Plus.
This campaign is a result of the low sales on computers iPhone in the latter part of 2018, which was due primarily to a decrease in the upgrade of the equipment, particularly in the region of China. This simplified system of exchange of equipment is one of the proposed solutions to improve the results.