The company Xiaomi landed in Spain as a gateway to Western Europe

EFE


  • Xiaomi will operate through its website, e-commerce and physical stores official, currently only two in Madrid.
  • The vice president of the company has stressed that Xiaomi already had a lot of users in Spain before even having an official presence in the same.
  • Among the products that Xiaomi will sell in the Spanish market highlights the ‘smartphone’ My Mix 2, which will be available from 499 euros.

My Mix 2

The manufacturer technological chinese Xiaomi has announced this Tuesday, within its international expansion plan, your landing in Spain, as the first country where it will be present in Western Europe and where it will operate through its website, e-commerce and shopping official, for the time being in Madrid.

The senior vice president of the company at a global level, Wang Xiang, has highlighted the launch of the brand in Spain, that his company is already had a bunch of users in our country even before having an official presence in the same.

The manufacturer of technology, fifth-level global in the segment smartphone in the competition for its price/quality ratio, is present in more than 60 markets, although it sells its products, which are not limited only to smart phones, at 220.

In total, the brand have more than 280 million active users smartphones in the world, has underlined Wang Xiang.

The company, founded in 2010, deployed in Spain, the three pillars that make up its business model, including your own space of e-commerce, Mi.com although they also sell through other distributors, of electronic commerce and will have a number of stores authorized.

In the event, Wang Xiang has announced the opening of two authorized stores in Madrid, which will open its doors on the 11th of November, one of them in the Shopping Centre La Vaguada in Madrid and another in the Shopping Centre and Leisure centre Madrid Xanadú.

Xiaomi has chosen to Ingram Micro and AliExpress as partners to distribute, market and support its products in Spain. Also, in addition to having an own site of electronic commerce, for the first time, AliExpress will launch official stores where they sell official products of the brand.

The range of devices of Xiaomi will also be available online and offline through Amazon, Carrefour, MediaMarkt and Phone House.

Among the products that Xiaomi will sell in the Spanish market highlights smartphone Mix 2, with a display of 5,99-inch, backside ceramic and a curved design of its four sides, which will be available from 499 euros.

Another of the phones that will be launched in Spain, it is MY A1, which will be available from 229 euros, which features dual-camera, wide-angle lens and a telephoto lens.

in Addition will market products of its ecosystem of internet of Things (IoT, for its acronym in English), as a powered scooter, which you can move to a distance of up to 30 miles on a single charge, weighs 12.5 kilos, and that, when you connect to the app, users can use their phone to control it.

Also sold a media player, a 4K camera and and a band of activity, which counts your steps, heart rate, and alert users about notifications and calls.

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Bibliography ►

phoneia.com (November 7, 2017). The company Xiaomi landed in Spain as a gateway to Western Europe. Bogotá: E-Cultura Group. Recovered from https://phoneia.com/en/the-company-xiaomi-landed-in-spain-as-a-gateway-to-western-europe/